Those of you who have stepped onto the subway recently might have noticed a new series of advertisements featuring famous quotes from the likes of everyone from Edith Wharton to Galileo. The sponsor of the subway's most intellectual wallpaper? Alma Mater, naturally.

It's unclear what benefits the University is receiving (if any) by having its name plastered next to advertisements for law firms specializing in asbestos malpractice. Though against the backdrop of the sordid history of subway posters (remember The Tudors? The Six Degrees disasters of 2006?), Bwog's actually quite grateful for the quote-ads.

For many of us, it's difficult to even imagine a Morningside Heights without Pinkberry and West Side Market—not that we would ever want to. What would such a haunting reality even look like? Bwog Webmaster Zach van Schouwen stumbled upon a collection of historical photographs of the neighborhood that will give you a good idea. It is the middle ground between light and shadow, between science and superstition, and it lies between the pit of man's fears and the summit of his knowledge.

Enjoy!

(Above photo is of the 110th St. El train.)