Last night, Project Bluelight, a Columbia University undergrad film project, premiered their first film, "Setup," in Roone Cinema before a Ferris Reels showing of There Will Be Blood the Oscar winning There Will Be Blood.

Opening shot: a giant chicken getting run over by a car while fetching coffee. However, this short (6 minute) film was more than just Family Guy-esque comedy. The audience moved through the complex plot effortlessly with the aid of well-timed dialog, tight cinematography and more than one killer Punch Line.

For those of you unfamiliar with the ins and outs of the Columbia creative community or a certain 2002 HBO miniseries, Project Bluelight is a CUArts/CCSC-sponsored short-film contest in which screenwriters submit scripts and the selected material is then made into a movie. Project Bluelight the brainchild of Michael Molina and Jeff Schwartz, both CC '10. The idea for the largest (with a budget of $2500) undergraduate film production project began in the beginning of the school year, when Molina and Schwartz proposed the concept to CUArts and CCSC, as well as other student groups. "Everyone we took it to was just immediately like, 'Yes.'" explained Molina. The founders hope that Project Bluelight will become an annual event at Columbia, and both plan to stay on next year.