Ever wonder how Saussure would interpret the Flex party's campaign posters? Sam Cohen, the Blue and White's official semiotician, has the answer.

First off, what is semiotics?
Semiotics is the study of symbols and signs. This includes both written/textual symbols, as in words, as well as things like traffic signs and cultural icons, basically everything that attempts to communicate information. The goal of semiotics is to describe what makes a sign a sign, how it conveys its information and what steps are taken to understand it.

What are your qualifications as the B&W's official semiotician?
In high school, I took a class in semiotics

So looking at this poster from the Flex party, what message does it convey to you?
Reinforcing one's message is very important and Flex decides to beat us over the head with theirs. The icon of strength is supported by the signifier "STRONG" referring to the same referant (to mix Saussure and Pierce in an exciting new brand of semiotics!). The message is simple and powerful, vote for us, or we'll beat the crap out of you, we're strong.