Akon has two new singles out and three still on the charts. Bwog music critic Bryan Mochizuki asks what, exactly, he's giving us.
I wrote a much longer piece for this week on Akon, Einstein, populism, and "Smack That." But it topped out at like 1,754 words, which I think is around 1,752 more than anyone else cares about the topic. Here's the gist: if you're passing up on Akon because you can't stand "Smack That" or "I Wanna Fuck You," understand that's not really Akon. It's an imbecilic, over-sexed distillation that's entirely contrary to his true nature. The only similarity is that both Akon and Bizarro are catchy as fuck—fine for filling MTV troughs, but there's not much to them besides the catchiness.
Take a pretty archetypal radio jam — Beyonce's "Irreplacable." Hate it or love it, you know (or you think you know) a hell of a lot about Beyonce after just three-and-a-half minutes. "Smack That"? Not really happening. I can't know for sure, but I'm 99% positive that Akon did this on purpose, especially considering the agency that comes with owning his label and being his own go-to songwriter and producer. He knew collaborations with Snoop and Eminem would guarantee him mad sales. And he knew if he made these songs clownish, atypical, and bereft enough, not only would they not reflect badly on the rest of the album, they'd make his typical swagger look extraordinary...
"Don't Matter" - Akon
So now his third single is "Don't Matter," a goofily saccharine "us against the world" ditty that tingles with old-school vibe. On the heels of "I Wanna Fuck You," it sounds like the most sincere shit ever written. The juxtaposition takes it from an "aww" track to "that's fucking ADORABLE and I don't even use that word!" And consequently, the super chintzy video doesn't seem chintzy whatsoever. Akon? More like A-MERLIN son! I'm making bad jokes and it seems entirely ok because I'm listening to "Don't Matter." This song is not that good. But it is.